It is very hard to ignore the trending popularity of voice search in everyday life. Science is now caught up with Fiction, today voice search is now a reality. A year ago we never imagined that speaking into a smartphone or any mobile device we can find information about our need. As revealed by Google, nearly 20% of queries on Google’s mobile app and Android devices are voice searches and about 25% of voice searches are from bing. Every day near about 3.5 billion searches is performed on Google alone.
With voice searches making up almost one-third of those searches. It seems that searching by voice queries has increased by more than 30%. As Predicted by “ComScore” by 2020 half searches will be of voice searches. But the main question is that what does it all mean to a digital marketer and How this voice-activated technology changes the face of digital marketing. What is a voice search? It is a way of using a voice command to search the internet or any mobile device. There are many voice assistants, provided by different companies like Siri (Apple), Google Now (Google), Alexa (Amazon), Cortana (Microsoft) which help in voice searching.
This is now becoming popular rather than texting because it is convenient, ease of use and its efficiency & speed is great. It takes almost the comical situation. Now its playing a major role in the field of digital marketing where voice searching methods are preferred for generating leads and converting them into customers.
For a sustainable growth of your business, digital marketing must be optimized considering the effects of voice search on SEO. A digital marketer needs to adapt to the new queries, optimize for more advanced keywords, and create specialized content as the searches by voice is increasing tremendously. Devices grow smaller and advancement in virtual assistant starts finding a place in our homes, it’s necessary to develop voice-focused campaigns to succeed.
Voice and SEO is evolving every day and the emphasis on voice search and its relationship to long tail keywords is increasing. Gone are those days of scattering a specific word over your content and getting to the top of search engine search results within a matter of weeks. Now, you have to carefully place specific questions, strategically aligned within your content, for SEO to be effective.
Since the advancement of voice recognition, “voice-to-text” technology has been integrated as a basic feature on all modern day electronic devices and recent studies reveal that consumers are using voice search for the local queries three times more than text searches. This fast rise of voice-driven searches continues to evolve and shape the future of SEO.
Local Searches According to a research by ” Stone Temple,” 18-49 year-olds uses more voice searches than older adults, using natural speech to ask questions to their devices. There are about 3 times more voice searches on devices rather than texting on it. It helps the digital marketer to know about their customers thinking and help in making a strategy to strengthen their relations with customers. for all this, a marketer needs to sharpen their approach as this technology is now becoming the way your customer will find out.
Auto-Corrected Queries When you are typing for something and you can’t figure out what you have searched, Virtual assistant revises your words. Before submitting to a search engine it may add in keywords or re-phrase the speech-to-text query to depict user intent. Digital Marketers and business companies need to actively make improvements in voice search optimization and can target the keywords of the users.
Making Your Brand Accessible anywhere To succeed in the market we have to move with the latest technology and trends and make our brand accessible to sustain in the market. A study by “Stone Temple” says that about 60% of people use voice search at home and 57.8% use voice search on their smartphones. Optimizing your SEO and content toward the voice, you can rapidly increase your organic and paid rankings for voice-based search queries. AdWords a Google tool help you in determining how people are searching for your brand through voice. Quick answers and action Voice search will continue to trigger more quick answers in the SERPs as those words are closely related to local searches.
These are distinctly local searches and they trigger ads in the SERP that allow the user to act without going to a web page. You can see reviews, a phone call button, and a “book now” button. Users don’t have to come to your website to complete their intention. This will have a strong impact on high traffic or link buidling websites. But there also it’s your responsibility to update the working hours and contact information, as well as to monitor and respond appropriately to the customer reviews.
Future with voice searches Within the next coming years, the voice search marketing will become a necessary part of SEO, as more consumers use voice-enabled devices for search. With the devices that run with a virtual assistant, it’s easier than ever before to search online by just talking to your device. With day by day improvement in voice search technology, searches become more convenient and interactive.
Conclusion With this evolving technology, giving numerous benefits like, quick answering, precise decision making to ordering food, buying clothing, renting a car, or another activity, voice searches add the desired speed. The use of voice-over text is very attractive to those who can’t be irked with typing. With an error rate of only 8%, voice search is going to change the way people search. Ads become even more personalized with voice-based queries, learning your buying habits and your searches over the internet from multiple smart devices.
These devices, capable to listen and allow you to search and purchase, do help the marketers by giving the shopper trends so that they may target better. Machine learning and Artificial Intelligence make this virtual assistant, even more, better and smarter making then to record user’s feedback and behavior allowing marketer and company to serve even better ads to customers.